At Underline, we believe what you wear underneath matters just as much as what shows on the outside. Founded with a passion for intimate fashion that combines comfort, quality, and style, we’ve become a trusted destination for those who appreciate the finer details in their wardrobe essentials.

Our Story

Born from the vision to redefine intimate apparel, Underline Fashion Store began as a small boutique idea in Tysons Reef, Australia. Today, we’ve grown into an international online destination, bringing premium shapewear, hosiery, underwear, and essentials to customers worldwide.

Who We Dress

We cater to discerning individuals who:

  • Value both form and function in their intimate apparel
  • Appreciate premium fabrics and thoughtful design
  • Seek confidence-boosting foundation garments
  • Desire everyday essentials that don’t compromise on style

What Sets Us Apart

In a market flooded with fast fashion, we stand out by:

  • Curating Quality: Each piece in our collection is hand-selected for its craftsmanship, fabric quality, and design integrity.
  • Smart Solutions: From shapewear that disappears under clothes to underwear that stays comfortable all day, we solve real wardrobe challenges.
  • Inclusive Sizing: We celebrate all body types with options that flatter every silhouette.
  • Value Without Compromise: Our regular sales and promotions make premium brands accessible without sacrificing quality.

“To empower confidence through thoughtfully designed intimate apparel that performs as beautifully as it looks.”

Our Collections

Explore our carefully curated offerings:

  • Womenswear: From delicate panties to powerful shapewear solutions
  • Menswear: Engineered underwear combining comfort and support
  • Seasonal Favorites: Timeless basics and trend-forward pieces
  • Sale Finds: Premium brands at accessible prices

Join the Underline Community

Beyond being a store, we’re building a community of fashion-forward individuals who appreciate the foundation of great style. Follow our journey, share your experiences, and let us help you find your perfect fit.

Shop with us today and experience the Underline difference — where every piece is designed to make you look and feel your absolute best.