At Underline Fashion Store (“we”, “us”, or “our”), we value your trust as much as we value the premium quality of our intimate apparel. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shapewearunderline.com or make a purchase from us.

1. Information We Collect

To provide our premium intimate apparel shopping experience, we collect the following types of information:

Personal Information

  • Contact details (name, email address, phone number)
  • Shipping and billing addresses
  • Payment information (processed securely through our PCI-compliant system)
  • Order history and preferences

Technical Information

  • Device and browser information
  • IP address and approximate location
  • Website usage data through cookies and similar technologies

2. How We Use Your Information

We use your personal information with the same care we put into crafting our shapewear and foundational garments:

  • To process and fulfill your orders for premium intimate apparel
  • To provide customer support and respond to inquiries
  • To improve our website, products, and services
  • To send transactional communications (order confirmations, shipping updates)
  • To prevent fraud and enhance security (using 256-bit SSL encryption)
  • With your consent, to send marketing communications about new collections and offers

3. Data Sharing and Disclosure

We treat your personal information as carefully as we would our finest hosiery:

  • Service Providers: We share necessary information with trusted partners who assist with payment processing, shipping, and website operations, all bound by confidentiality agreements.
  • Legal Requirements: We may disclose information when required by law or to protect our rights and safety.
  • Business Transfers: In the event of a merger or acquisition, customer information may be transferred as part of the business assets.

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some remote areas), your information may be transferred to and processed in countries other than your own. We ensure all data transfers comply with applicable privacy laws and maintain the same high standards of protection.

5. Data Storage and Security

We protect your data with the same dedication we apply to crafting secure, comfortable shapewear:

  • All sensitive data is encrypted using 256-bit SSL technology
  • We are PCI DSS compliant for payment processing
  • Credit card details are never stored on our servers after processing
  • Regular security audits and monitoring protect against unauthorized access

6. Your Rights and Choices

You have control over your personal information, just as you have control over your personal style:

  • Access: Request a copy of your personal data we hold
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your personal data, subject to legal requirements
  • Opt-out: Unsubscribe from marketing communications at any time
  • Restrict Processing: Limit how we use your data in certain circumstances

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your shopping experience:

  • Essential Cookies: Necessary for website functionality and secure checkout
  • Analytics Cookies: Help us understand how customers use our site to improve our offerings
  • Marketing Cookies: Used with your consent to show relevant ads and offers

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

8. Children’s Privacy

Our intimate apparel is designed for adults. We do not knowingly collect personal information from children under 16. If we become aware of such collection, we will take steps to delete the information promptly.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised “Last Updated” date.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Underline Fashion Store
22 Girvan Grove, TYSONS REEF, AU 3550
Email: [email protected]